Cycle O CASS and NCOALink are required by 8/1/23 for postage discounts and moves the goal post on Best Practices.  More than a decade since the release of Cycle N, the long awaited Cycle O release is coming up fast.  Cycle O changes will impact what does and does not qualify for postage discounts as well as providing a wealth of new address information that can be used to make smarter business decisions - increase response rates, reduce costs, increase customer satisfaction, reduce fraud risks...  In this webinar, we will review the changes coming with Cycle O and the resulting impacts and opportunities.

The presenter for this Webinar will be Adam Collinson, Director of Address Intelligence, GrayHair Software, LLC

Adam analyzes and improves processes in all areas of mail including: Data Entry, Address Quality & Return Mail, Database Management, Regulatory Compliance, Cash Flow Optimization, and Mail Tracking Analytics.  As Director of Address Intelligence, Adam uses his experience and knowledge to analyze, research, design, and implement new solutions to meet the needs of the ever-changing mailing industry.  Adam also serves as the MTAC Industry Focus Area Leader for Data, Technology, and Addressing.